Ad Spend Autopsy

Find the money leaking out of your Google Ads

Free tools that read your actual exports and show where spend is wasted and whether your sales actually profit — after product cost, fees and refunds, not just ROAS.

Runs in your browser — your data is never uploaded

1

Private by design

Everything runs in your browser. Your exports are never uploaded, stored or seen by anyone.

2

Built on 14 years in PPC

The same checks and margin maths used in real account teardowns — not generic advice.

3

Shows what to fix

Plain findings ranked by severity, with the fix — not a dashboard you have to decode.

4

Free, no signup

No account, no email, no paywall. Open it, drop your file, get the answer.

Two tools, one honest question

Are you wasting money, and are you actually making any? Each tool answers one.

Free audit

Google Ads Self-Audit

Drop in a Search Terms, Keyword or Campaign export — or a bulksheet — and it flags where your budget is leaking.

  • Spend on zero-conversion search terms
  • Broad match that converts worse
  • Campaigns capped by budget or on autopilot
  • Stitches performance + structure files

Profit

Break-Even Calculator

Set your margin, then import your account and see which campaigns actually profit after real costs — using true revenue from GA4, not inflated ROAS.

  • True profit per campaign, not just ROAS
  • Catches the "looks fine on ROAS, loses money" trap
  • Reconciles GA4 revenue vs ad-platform claims
  • Intuitive "I sell at ~2× cost" inputs

How it works

No setup, no integration. Three steps.

1

Export your report

Download a CSV from Google Ads, GA4 or Meta — each tool tells you exactly which one and how.

2

Drop it in

It reads your real numbers in your browser. Nothing leaves your machine.

3

See what to fix

Ranked findings and real profit, in plain language, with the next move.

Want a human to read it with you?

The tools show you the numbers. A 30-minute teardown with someone who's run accounts for 14 years tells you which fix matters most and what it's worth.

Get a teardown

DM @AdSpendAutopsy